subjective norms

旅遊與美食部落格使用者參與意圖之研究
書刊名： 臺灣企業績效學刊
作者： 陳建文 駱達彪 王文欣
作者(外文)： Chen, Chien-wen ／Lock, D. B. ／Wan, Wen-hsin
出版日期： 2011
卷期： 5:1
頁次： 頁41-59
http://psychologydictionary.org/subjective-norms/
Social norms are example of subjective norms.
The norms which are followed by considering the other people in mind to make oneself acceptable for the people around him. See also theory of planned behavior; theory of reasoned action.

Psychology Dictionary: What is SUBJECTIVE NORMS? definition of SUBJECTIVE NORMS (Psychology Dictionary)